71% Of Enterprises Experimenting With Real Use Cases For GenAI

In a world where AI is constantly evolving, enterprises are increasingly experimenting with real use cases for generative AI (GenAI), paving the way for transformative growth in the coming decade, according to a recent report by Forrester. The mass adoption of GenAI is reshaping customer and employee interactions and expectations, and firms that actively harness GenAI to enhance experiences, offerings, and productivity are expected to outpace their competition. To successfully leverage GenAI, organizations need to continually upskill both employees and leaders in technical and soft skills, and rely on their own business data to build GenAI models and applications.