X’s AI chatbot Grok now ‘rolled out to all’ US Premium+ subscribers, English language users are next

Key Points:

  • X’s rollout of the Grok AI chatbot to Premium+ subscribers reflects its efforts to diversify revenue streams beyond advertising and attract more users to its top-tier subscription offering.
  • Despite the potential of AI-driven features like Grok to drive subscription revenue, X has been facing challenges with advertiser exodus and content moderation issues, which have impacted its ad revenue.
  • The company’s recent growth in subscription revenue, while significant, still indicates room for further expansion, given its large user base of over 500 million monthly active users.

Summary:

Elon Musk’s xAI startup, X, has rolled out its AI chatbot, Grok, to Premium+ subscribers in the U.S., with plans to expand to all English language users and then to Japanese users by early 2024. The chatbot will initially face issues but is expected to improve rapidly based on user feedback. The rollout is part of X’s strategy to offer exclusive features with its Premium+ subscription, which also includes ad-free timelines and boosted replies.

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