AI can now tell if your Louis Vuitton handbag is fake

Are you skeptical about the authenticity of luxury designer products sold by vintage resellers? Well, AI has arrived to put your mind at ease. Entrupy, a technology service founded in 2012, uses AI to authenticate designer handbags and sneakers in the resale market, providing customers with the assurance that they are purchasing the real deal.

Entrupy’s AI tool is currently available only to resellers of luxury goods and has been used by hundreds of vintage resellers. The technology claims to authenticate products from renowned luxury brands such as Balenciaga, Burberry, Gucci, and Louis Vuitton, with a reported 99.1% accuracy rate.

The recent partnership between TikTok and Entrupy has sparked renewed interest in the AI-service. TikTok is collaborating with Entrupy to ensure the authenticity of products on its e-commerce platform TikTok Shop. Users can utilize the AI-powered authenticator by capturing detailed images of the product from every conceivable angle using Entrupy’s hardware device, which then cross-references the images with a database of millions of authentic inventory pictures using an AI algorithm to verify the product’s authenticity.