Mercedes-Benz’s best-in-class voice assistant is getting an AI boost

Mercedes-Benz is introducing generative AI to enhance its in-car voice assistant, creating a more human-like and personalized experience for drivers. The upgraded MBUX Virtual Assistant will run on the next-generation MB.OS operating system, offering features such as predictive behavior and personalized responses. The company aims to provide natural interactions and minimize distractions for drivers. Mercedes-Benz is focused on staying ahead in the AI boom, and its voice assistant will feature personality traits and customizable options to cater to driver preferences. The automaker is working with technology partners to implement the latest advancements in artificial intelligence and ensure its MBUX system remains at the forefront of automotive technology.