SiftHub, an AI startup led by Manisha Raisinghani, the former CTO and co-founder of LogiNext, has secured $5.5 million in seed funding to develop its AI assistant tailored for sales and presales teams. The AI assistant aims to streamline tasks like data entry, RFP requests, customer research, and presentation creation, allowing sales professionals to focus more on building relationships. Using generative AI technology integrated with platforms like Google Drive, Slack, HubSpot, and Salesforce, SiftHub’s assistant can assist teams in completing various tasks efficiently and is accessible through Slack, Microsoft Teams, a Chrome plugin, and a web app in 10 languages.
Raisinghani emphasized the importance of leveraging AI to enable salespeople to dedicate their time to relationship-building, ultimately impacting revenue positively by eliminating the need for extensive presales teams to handle technical work. SiftHub’s AI system incorporates large language models and retrieval augmented generation (RAG) technology to enhance content quality and accuracy, minimizing errors common in generative AI. With a focus on providing correct responses and considering the recency of information, the startup aims to enhance the productivity of sales and presales teams by optimizing processes and search functionalities.
The idea for SiftHub emerged from Raisinghani’s experience advising a blockchain startup, where accessing critical information scattered across various platforms posed a challenge. Recognizing the inefficiencies in gathering company-related data for sales purposes, Raisinghani conducted user research and identified the need to support sales and presales teams effectively. Positioned within the evolving field of sales-focused AI startups, SiftHub distinguishes itself by offering a comprehensive solution deeply integrated into customers’ business workflows, a proposition Raisinghani believes sets them apart.
The funding, co-led by Matrix Partners India and Blume Ventures, aims to expand the team, enhance product development, and support market entry efforts. Targeting B2B companies selling to mid-market and enterprise clients, SiftHub has begun early user testing and plans for a broader release in the near future. Investors have expressed confidence in SiftHub’s potential to address the evolving demands on sales teams by harnessing AI for managing product knowledge effectively.
Raisinghani’s entrepreneurial expertise and the team’s collective experience position SiftHub as a promising player in the sales and presales optimization space. The company’s strategic approach, technological advancements, and commitment to empowering sales professionals through AI-driven tools have attracted support from prominent investors and industry stakeholders. With a clear vision to revolutionize sales and presales operations, SiftHub aims to demonstrate the value of its AI assistant in driving efficiency and effectiveness for businesses navigating complex sales environments.
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