AI ads are sweeping across Africa

In Kenya, businesses face tough economic conditions, with the devaluation of the shilling and decreased spending power affecting companies listed on the Nairobi Securities Exchange. AI is gaining ground in the Kenyan advertising industry, leading to shifts in processes and opportunities, as professionals adapt to the technology’s impact on traditional creative work. Despite the lack of AI restrictions and trade unions in the creative industry, concerns persist about the potential long-term impact on professionals as businesses increasingly turn to AI for cost-effective solutions.