AI chip startup Groq forms new business unit, acquires Definitive Intelligence

Key Points:

  • Groq forming Groq Systems division for expanding customer base
  • Acquisition of Definitive Intelligence to enhance AI solutions and go-to-market strategies
  • Groq developing LPU inference engine for high-speed generative AI models


Groq, a secretive semiconductor startup known for developing chips to accelerate generative AI models, is expanding its focus towards enterprise and the public sector. The company has introduced a new division, Groq Systems, with the aim of broadening its customer and developer ecosystem. Groq Systems will target organizations, including government agencies, interested in integrating Groq’s chips into existing data centers or constructing new data centers employing Groq processors.


As part of this expansion, Groq has acquired Definitive Intelligence, a Palo Alto-based company specializing in business-oriented AI solutions like chatbots and data analytics tools. The former CEO of Definitive Intelligence, Sunny Madra, now leads GroqCloud, Groq’s cloud platform providing hardware documentation, code samples, and API access for its cloud-hosted accelerators.


Jonathan Ross, Groq’s co-founder and CEO, expressed the company’s commitment to making AI technology accessible and affordable to all innovative minds. Acquiring Definitive Intelligence brings expertise in AI solutions and go-to-market strategies, aligning with Groq’s mission of democratizing AI capabilities.


Definitive Intelligence, founded by Sunny Madra and Gavin Sherry, offers GenAI products such as OpenAssistants for chatbot development and Advisor for data visualization connecting enterprise and public databases. Their tool Pioneer serves as an autonomous data science agent for data analytics tasks and predictive modeling.


Groq’s innovative LPU (language processing unit) inference engine is designed to power large language models with increased speed and efficiency. With claims of running models like OpenAI’s ChatGPT and GPT-4 at 10x the speed, Groq aims to revolutionize generative AI processes.


Jonathan Ross, credited with inventing Google’s tensor processing unit (TPU), leads Groq’s cutting-edge advancements in AI chip technology. The acquisition of Definitive Intelligence marks Groq’s strategic move in a competitive market, following a previous acquisition of Maxeler Technologies. This trajectory suggests Groq’s intent to solidify its position in custom AI chip development amid growing competition.



Prompt Engineering Guides



©2024 The Horizon