Amazon’s new AI shopping assistant, Rufus, is trained on the company’s product catalog, customer reviews, community Q&As, and information from across the web. Rufus aims to be a one-stop shop for all shopping needs, providing advice, product comparisons, and recommendations.
Amazon is heavily investing in generative AI across the company, with plans to improve Rufus over time based on customer feedback. The AI models will be continuously refined to enhance Rufus’s helpfulness.
Rufus is launching in beta to a limited set of Amazon customers, with plans to expand to more users in the coming weeks. Customers can access it through the Amazon mobile app and can provide feedback on its responses.
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