The article discusses the rising demand for prompt engineers, experts in coaxing AI models like ChatGPT to produce optimal outputs, and challenges the notion that prompt engineering is essential for future competitiveness. The article features insights from an OpenAI employee who emphasizes that skills such as reading, writing, and speaking are crucial in the age of advanced AI technology. Additionally, it highlights the growing significance of effectively communicating with AI systems and how this skill intersects with human communication abilities.