Apple has been relatively absent from the AI hype cycle, but analysts anticipate a move into AI with iOS 18 at the upcoming Worldwide Developers Conference. CEO Tim Cook’s strategy of letting competitors go first has positioned Apple to make a significant impact with its slow and steady AI efforts, backed by the acquisition of 21 AI startups since 2017. The company’s focus on on-device AI technology, deals with news publishers, breakthrough research on running LLMs on-device, and potential integration of AI into Siri indicate a major AI announcement that could give Apple a significant edge over its competitors.
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Apple Big AI Push Could Come in iOS 18, Analysts Say
Key Points:
- Apple is gearing up to make a significant move into AI with the potential release of iOS 18 at the upcoming Worldwide Developers Conference.
- The company’s strategic acquisition of 21 AI startups, focus on on-device AI technology, partnerships with news publishers, and breakthrough research on running LLMs on-device are indicative of a substantial AI announcement on the horizon.
- The potential integration of AI into Siri, following the trend of digital assistants becoming more advanced, could position Apple to compete more effectively in the AI space.
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