Rumor has it that the iPhone 16 may be sporting a snazzy new feature: on-device AI. According to the infamous leaker Revegnus, Apple is revamping Siri into the ultimate virtual assistant, and the first product showcasing this upgrade might be unveiled at WWDC 2024. This means Siri could become Apple’s most powerful killer AI app, leaving older iPhones green with envy as they miss out on all the fun.
Sure, current iPhones like the iPhone 15 Pro already have some AI capabilities thanks to their powerful chips. But these new rumors suggest that Apple is planning to give Siri a major overhaul, equipping it with more superpowers than ever before. And it seems they’re not alone in this AI arms race, as Samsung is also jumping on the on-device AI bandwagon, with their recent Gauss LLM announcement.
On-device AI offers a great privacy advantage, as it keeps your conversations and data confined to your phone. So, it’s not surprising that both Apple and Samsung are betting big on this technology. But will on-device AI be the next big smartphone battleground? With plateauing hardware advancements, it seems Apple and Samsung are searching for that shiny new differentiator to entice us to upgrade.
While we’ll have to wait until 2024 to see the full extent of Siri’s new powers, it’s safe to say that a more useful, reliable, and conversational voice assistant would be a welcome addition to our iPhones. So, keep your eyes peeled at WWDC 2024 for the grand Siri reveal, and who knows, maybe she’ll even have a few jokes up her virtual sleeve.
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