Google Maps is getting “supercharged” with generative AI

Google Maps is integrating generative AI to provide personalized recommendations based on large language models and user insights, initially available in the US and later in other countries.

The generative AI will use sophisticated language models to analyze Maps’ detailed information about more than 250 million places and trusted insights from the community to make personalized suggestions for restaurants, shopping, and other activities.

The feature is being tested with the Local Guides community before being rolled out to other users, and its impact on user experience remains to be seen.