Google has integrated its multimodal large language models, known as Gemini, into the Google Ads platform to enhance the conversational experience and simplify the creation and scaling of Search ad campaigns. The new chat-based tool uses generative AI to suggest ad content and images tailored to the campaign, with advertisers having the final approval before the campaign goes live.
The conversational experience is currently available in beta for English language advertisers in the U.S. and U.K., with plans to expand globally and support additional languages in the upcoming months.
This announcement follows Google’s previous introduction of AI-powered tools for advertisers, such as the generative AI product imagery tools called “Product Studio,” and the company’s broader efforts to integrate AI across its products, including the addition of three new AI-powered features to Chrome.
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