Ned Luke, the actor famous for his role as Michael De Santa in Grand Theft Auto 5, expressed intense dissatisfaction with an AI company, WAME, for creating an unlicensed voice chatbot based on his character. Luke passionately called out the company on Twitter, expressing his frustration and concern about the unethical use of his voice without permission.
WAME encountered significant backlash and eventually took down the offending chatbot and related promotional materials following Luke’s public outcry and the involvement of industry organizations such as Rockstar Games and the SAG-AFTRA union.