How Guns N’ Roses Used AI to Create Wild New Music Video ‘The General’

In their latest music video for “The General,” iconic hard rock band Guns N’ Roses has integrated generative AI, collaborating with Creative Works London to create uncanny, dreamlike imagery using Stable Diffusion. Dan Potter, the creative director, trained a supporting neural network on the studio’s previous work for the band, accelerating the visual process exponentially. The video combines AI-generated imagery with handcrafted touches, and Creative Works London is exploring other ways to integrate AI into Guns N’ Roses’ live performances, including augmented reality elements.