Japanese tech giant Rakuten plans to launch proprietary AI model

Key Points:

  • Rakuten is developing its own large language model (LLM) to leverage its extensive and unique dataset from its diverse businesses, aiming to use AI internally to improve operational efficiency and marketing.
  • The company plans to offer the AI model to third-party businesses, potentially following in the footsteps of tech giants like Amazon and Microsoft.
  • CEO Hiroshi “Mickey” Mikitani sees the expansion into AI as a significant opportunity for Rakuten to achieve substantial profitable growth.


Rakuten, a Japanese tech giant, is planning to launch its own proprietary large language model (LLM), a type of AI model trained on massive datasets. The company has a diverse range of businesses, including banking, e-commerce, and telecommunications, which provide it with a unique and extensive dataset for training its LLM. Rakuten intends to use the AI model internally to improve operational efficiency and marketing by 20%. Additionally, the company plans to offer the model to third-party businesses much like Amazon or Microsoft do. The CEO, Hiroshi “Mickey” Mikitani, believes that the push into AI will give Rakuten “huge profitable growth.”



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