New Square Enix president pledges “aggressive” AI push in 2024

Square Enix, the Japanese publisher, is delving into generative AI, aiming to leverage its potential for both game development and internal processes. The company’s president, Takashi Kiryu, highlighted the applicability of generative AI beyond text and emphasized the potential to reshape content creation and programming processes. Additionally, Square Enix plans to aggressively apply AI and other cutting-edge technologies to enhance development productivity, marketing efforts, and ultimately create new forms of content for consumers.