Queen Latifah on Using AI Versions of Herself to Help People: ‘I Have My Concerns but I Want to Use It For Good’

Key Points:

• Queen Latifah partners with Lenovo for its Evolve Small initiative to promote small businesses using AI-customized ads.
• She aims to give back to businesses owned by minorities, women, and those with disabilities.
• Queen Latifah has concerns about AI and supports placing strict parameters around the technology, particularly in Hollywood.
• She is excited to return to filming The Equalizer and is glad for the agreement reached between SAG-AFTRA and studios.
• Queen Latifah believes in using technology in a positive way to help people succeed.

Queen Latifah has teamed up with technology company Lenovo for its Evolve Small initiative, using her digital likeness to promote small businesses. As an ambassador for Lenovo, Queen Latifah will be the face of select small businesses in major cities through AI-customized ads on social media and billboards. This opportunity allows her to give back, particularly to businesses owned by minorities, women, and those with disabilities. While she has concerns about AI and the digital replication of her likeness, she believes in using technology in a positive way to help people succeed. Queen Latifah also supports the idea of placing strict parameters around AI technology, especially in Hollywood, to protect the rights of actors. She is excited to return to filming The Equalizer and is grateful for the agreement reached between SAG-AFTRA and studios.