Spotify confirms test of prompt-based AI playlists feature

Key Points:

  • Spotify is testing a new feature that enables AI-generated playlist creation through prompts, signaling the company’s ongoing investment in AI technology.
  • The AI playlists feature, spotted in a TikTok video, allows users to input prompts or select from suggested options to initiate playlist generation, but details about the technology and launch plans remain scarce.
  • Spotify’s broader AI efforts encompass the recent introduction of an AI DJ feature, and the company’s CEO has hinted at potential future AI applications, emphasizing the firm’s commitment to AI expertise and innovation.

Summary:

Spotify has been testing a new feature that allows its users to create AI-generated playlists using prompts. The feature was spotted in a TikTok video and is accessed through the “Your Library” tab in the Spotify app, where users can enter a prompt or choose from suggested prompts to initiate the playlist creation process. The company has not provided further details about the technology or a launch timeframe, emphasizing that it’s still in the testing phase. This development is part of Spotify’s broader investment in AI, including the recent launch of an AI DJ feature and CEO Daniel Ek’s hints at potential future AI-powered capabilities, such as summarizing podcasts, creating audio ads, and aiding music creation. While the official launch date for the AI-generated playlists remains uncertain, Spotify’s focus on AI continues to evolve, positioning the company as a leader in AI expertise within the music streaming industry.

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