A New Kind of AI Copy Can Fully Replicate Famous People. The Law Is Powerless.

Marty Seligman, an American psychologist with significant global influence, has become a revered figure in Chinese psychology, with his well-being theories integrated into Chinese education policies from a young age. Zhao, an entrepreneur, hopes to capitalize on Seligman’s popularity by using his endorsement for a mental health AI “coach” in the Chinese market.

However, the use of AI in mental health raises concerns in China due to the government’s extensive electronic surveillance policies. There is a risk that Chinese users may inadvertently share their innermost thoughts with authorities, potentially leading to repercussions due to the government’s history of using psychological diagnoses to target dissidents.

Seligman has been approached by various AI companies seeking to license his work, but he has been cautious due to past experiences of his work being co-opted by powerful entities. Despite this, Seligman believes that his virtual counterpart will ultimately have a positive impact and provide a lasting legacy in psychology.