Apple reportedly eyeing generative AI push and Siri overhaul for the iPhone

Key Points:

  • Apple plans major generative AI features for next version of iOS
  • New AI-powered tools for developers and AppleCare support
  • Apple seems to be lagging behind major AI players such as OpenAI, Microsoft, and Google

Summary:

Apple is planning to introduce major generative AI features for its next version of iOS, including auto-summarizing and auto-complete features for its core apps and productivity programs, automating playlist creation in Apple Music, and a major overhaul for Siri.

 

The company is also developing new versions of Xcode and other programming tools that will use generative AI to help its users, and a new AI-powered system for AppleCare employees to better help customers troubleshoot technical problems.

 

Despite these efforts, Apple seems to be lagging behind major players such as OpenAI, Microsoft, and Google in the AI race, and it may take until 2025 for Apple to fully transform its generative AI vision into reality.

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