Amazon is using AI technology to help customers shop for apparel online. This includes personalized size recommendations, fit review highlights from customer reviews, improved size charts, and AI-powered insights for sellers.
The average return rate for clothing ordered online is 24.4%, which is higher than the overall online return rate, and retailers and brands have seen a growth in online returns over the past two years.
Amazon has implemented various AI advances to enhance the shopping experience on its site, including generative AI tools for product descriptions, product images, and in other consumer products like Alexa and Fire TV.
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