Bumble’s new AI tool identifies and blocks scam accounts, fake profiles

Key Points:

  • Bumble launches AI-powered Deception Detector to identify spam, scams, and fake profiles
  • Deception Detector blocks 95% of identified spam or scam accounts, reducing reports by 45%
  • Bumble’s focus on women’s safety and trust in online dating, aligning with FTC data on romance scams in 2022


Bumble is launching a new AI-powered feature called Deception Detector to combat spam, scams, and fake profiles on its platform, with impressive initial testing results. Its deception Detector aims to automatically block 95% of identified spam or scam accounts and has already reduced user reports of malicious content by 45% within two months. Bumble’s research highlighted that concerns over fake profiles and scams are significant for users, especially women, showcasing the importance of trust and safety in online dating. The tool aligns with Bumble’s commitment to empowering women and ensuring genuine connections on its apps, emphasizing the role of AI in enhancing user experience.


The Federal Trade Commission (FTC) reported a staggering $1.3 billion in losses from romance scams in 2022, emphasizing the prevalence of online scams and the need for enhanced safety measures. While dating apps are a common target for romance scammers, the FTC found that social media platforms are also popular avenues for initiating scams. Bumble’s Deception Detector is part of the company’s strategy to combat such risks, adding to previous AI features like the Private Detector for enhancing user protection.


Bumble’s use of AI extends beyond Deception Detector to its Bumble For Friends app, where AI-powered icebreaker suggestions aim to facilitate interaction among users. AI-generated icebreaker messages help users in initiating conversations on Bumble for Friends, showcasing the versatility of AI in enhancing social interactions. Both Deception Detector and Private Detector are utilized in both Bumble and Bumble for Friends, highlighting the company’s comprehensive approach to safety across its platforms.



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