In a survey conducted by Salesforce, it was revealed that the majority of car owners and lessors in the United States lack a clear understanding of the concept of a connected car and the extent of data collection associated with it. This presents an opportunity for automakers to clarify and communicate the connected car experience and data usage policies to consumers as connected cars are projected to represent 95% of all vehicles on the road by 2030, generating significant amounts of data. The survey also highlighted several key findings, including the need for greater awareness of the benefits of connected cars, the willingness of drivers to pay a premium for advanced features, and their willingness to share personal data in exchange for valuable benefits.