Google reportedly rebranding Bard to Gemini, adding ‘Advanced’ subscription service

Key Points:

  • Google renamed Bard to Gemini to reflect its commitment to providing access to Google AI
  • Bard will introduce a new subscription tier called Gemini Advanced with access to Google’s latest AI advancements
  • Updates include the launch of the Gemini app for AI assistance on the go, integrated with Google apps and available on Google Play Store


Google has rebranded its AI assistant from Bard to Gemini, emphasizing accessibility to Google AI for all users across supported countries and languages. With the introduction of Gemini Advanced, users can access Google’s latest AI advancements, including the powerful Ultra 1.0 model, for complex tasks like coding and logical reasoning. The new Gemini app aims to provide AI assistance integrated with Google productivity apps, available on the Google Play Store for Android users and via the Google app for iOS users. Google’s rebranding mirrors Microsoft’s rename of Bing Chat to Copilot, as both companies shift towards creating versatile AI assistants integrated seamlessly across various applications to enhance user experience.



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