Google is developing a new AI assistant called Pixie, which will be integrated with the Pixel 9 phone and powered by the Gemini large language model (LLM). This assistant will have the ability to perform complex and multimodal tasks, leveraging data from Google products like Gmail and Maps to provide personalized assistance.
The Pixie AI assistant demonstrates Google’s aggressive efforts to stay competitive in the AI space, particularly with rival OpenAI. Google aims to keep pace with advancements in AI technology by introducing new models and integrating them into its products, such as the Nano variant of Gemini for Android phones.
The complexity and diversity of Google’s AI offerings, including Pixie, Bard, and the Gemini family of models, poses a challenge for consumers to understand and differentiate these products, contrasting with the relatively straightforward lineup of AI models offered by OpenAI.