As the nation approaches the 2024 presidential election, concerns are mounting over the potential for AI to fuel misinformation campaigns, with various experts and reports highlighting the alarming implications of AI-powered fake news.
Former Google CEO, Eric Schmidt, voiced apprehension that AI will lead to chaos and misinformation in the upcoming elections, while a Freedom House report revealed the use of generative AI in disinformation campaigns across 16 countries in 2023.
Despite the concerns, some experts argue that the fear of AI-generated misinformation may be overblown, citing historical proliferation of misinformation without AI and the tendency of most internet users to avoid interacting with misinformation.
In response to these concerns, major tech companies such as Meta and Snapchat have taken steps to restrict the use of generative AI products in political advertising, although the potential for AI to enable unprecedented individualized messaging in political campaigns remains a pressing issue.
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