The article discusses the growing influence of chat-based AI, specifically ChatGPT, in enterprise environments. It highlights the various benefits that employees are experiencing, such as increased productivity and reduced skill inequalities, while also underscoring the associated risks, particularly the inadvertent sharing of sensitive data. The piece emphasizes the urgency for IT and cybersecurity leaders to address these risks through generative AI isolation technologies like those offered by firms such as Cradlepoint and Nightfall AI. Additionally, it highlights the need for CIOs and CISOs to understand and adopt these technologies to turn the rapid pace of innovation in gen AI into a competitive advantage.