Jasper acquires Stability AI’s Clipdrop to strengthen marketing copilot

San Francisco-based startup, Jasper, known for its AI-driven marketing copilot, has acquired Stability AI’s image creation and editing platform, Clipdrop. The undisclosed deal aims to enhance Jasper’s creative companion, empowering marketing teams to accelerate ad strategies and develop on-brand creatives. Jasper’s CEO, Timothy Young, envisions the acquisition advancing their goal to become the most comprehensive marketing copilot, offering personalized marketing solutions and improved strategy optimization.

Clipdrop, founded by Google alumni, enables users to create and edit images with advanced features like inpainting, object removal, face swapping, and more. Users can access Clipdrop via a web/mobile platform or API with usage-based pricing. The integration of Clipdrop’s capabilities into Jasper’s copilot is set to enhance its offerings for marketing teams globally, though this process will unfold gradually over the coming months.

The entire team behind Clipdrop will join Jasper, with founder Damien Henry taking a key role in research and innovation within Jasper. Despite the acquisition, Clipdrop will continue to offer its subscription as a standalone product via its website. Stability AI, the parent company behind Clipdrop, expresses excitement about the partnership and plans to support Clipdrop with its cutting-edge models moving forward.

Industry projections indicate significant growth in the global market for AI-powered design tools like Clipdrop, with estimates suggesting it could reach $24.7 billion by 2033. Competitors such as PicsArt, Adobe, and Canva are also key players in this space, using AI to streamline digital content creation processes.

As Jasper integrates Clipdrop’s capabilities into its copilot, the marketing landscape is poised for innovation and efficiency in creating compelling visual campaigns. With a focus on providing enhanced tools and services to marketing teams, Jasper’s acquisition of Clipdrop marks a strategic move towards offering a more comprehensive and efficient marketing solution in an ever-evolving digital landscape.