Mastercard launches Shopping Muse, an AI to help consumers find the perfect gift

Key Points:

  • Shopping Muse is an AI-powered service by Mastercard that provides personalized product recommendations based on individual profiles and preferences.
  • It uses AI algorithms to analyze past purchases and customer affinity profiles to deliver tailored recommendations.
  • The service aims to save time and effort for consumers, enhance customer satisfaction and loyalty, and boost sales and revenues for retailers.


The holiday season is upon us, and with it comes the daunting task of finding the perfect gift for our loved ones. But fear not, because Mastercard has come to the rescue with their new AI-powered service, Shopping Muse. That’s right, artificial intelligence is here to help us navigate the endless options and make personalized recommendations based on our unique profiles and preferences. It’s like having your own personal shopping assistant, minus the judgmental eyes when you pick up that weird gag gift.


Shopping Muse, powered by Dynamic Yield (which Mastercard acquired from McDonald’s, because apparently they’re not just in the business of fries and credit cards), uses AI algorithms to analyze factors like past purchases and customer affinity profiles to deliver tailored product recommendations. It’s like having a shopping genie who understands your style and can magically find coordinating products and accessories to complete your look.


But wait, there’s more! Shopping Muse goes beyond just matching your style. It also takes into account your browsing history and past purchases to predict your future buying intent. And it’s not just about making sales, oh no. This AI-powered shopping service is all about saving you time and effort, enhancing your satisfaction and loyalty (because who doesn’t love feeling special?), and boosting those retailer sales and revenues.


So, if you’re tired of aimlessly scrolling through endless product pages and need a little shopping guidance, give Shopping Muse a try. Just remember, with great AI power comes great ethical and social responsibility. Trusting that the recommendations aren’t influenced by retailers’ interests and protecting your personal data are some of the challenges that need to be addressed. But hey, at least you’ll have some cool gifts to show for it.



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