The article introduces Purple Llama, an initiative to promote responsible deployment of generative AI models. As part of this, the company is releasing CyberSec Eval, a set of cybersecurity safety evaluation benchmarks, and Llama Guard, a safety classifier for input/output filtering. The project aims to level the playing field for developers and make these tools available to the open-source community. The investments in Purple Llama are a comprehensive approach to evaluating and mitigating potential risks in generative AI. The company is partnering with various organizations to create an open ecosystem for responsibly developed generative AI