Legacy tech giants Microsoft and SAP are making moves in the retail industry’s AI adoption, introducing AI-powered capabilities to help retailers adapt to changing consumer behaviors and market volatility.
Ahead of the National Retail Federation’s flagship conference, Microsoft and SAP unveiled new AI-powered capabilities for retailers, including predictive analytics, automated operations, and enhanced customer experiences.
SAP infused its supply-chain management and order orchestration offerings with AI to enable retailers to create highly automated replenishment processes, while Microsoft integrated its Copilot AI into Dynamics 365 applications to help retailers generate customer insights and optimize marketing campaigns.
Both companies aim to translate complex data into business insights, streamline operations, and enhance customer experiences, reflecting the evolving retail landscape.
The retail industry is rapidly adopting AI, with 87% of retailers globally implementing AI in some form, according to Microsoft-sponsored research.
The future market for AI in retail is projected to reach $31.2 billion in 2028, signaling the growing significance of AI in the sector.
The announcements from Microsoft and SAP underscore the critical role AI is expected to play in the future of retail, setting a competitive standard with their latest AI offerings and emphasizing the importance of strategic investment in technology.
As retailers navigate digital transformation challenges, Microsoft and SAP’s new AI-driven tools are positioned as critical assets in their pursuit of efficiency, customer satisfaction, and profitability, shaping the future of retail operations and customer experiences.
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