Runway, in collaboration with Getty Images, is introducing a new model that allows companies to create custom video content using AI. This Runway Getty Images Model (RGM) is designed to enable fine-tuning using proprietary datasets, catering to various industries such as Hollywood studios, advertising, media, broadcasting, and more. It aims to revolutionize content creation by offering new channels for video production and allowing for the crafting of tailored experiences aligned with enterprise styles and brand identities.