The use of AI in the 2024 US elections raises concerns about disinformation, but AI voice cloning startups, like Instreamatic, are entering the political advertising arena. Instreamatic’s AI audio/video ad platform allows candidate campaigns to quickly generate highly-targeted AI-driven contextual video and audio ads that adapt to changing events or locations.
Stas Tushinskiy, CEO and co-founder of Instreamatic, emphasizes that the company has built-in guardrails to ensure its product is not used for election disinformation and that the political advertising offering will not be available to everyone.
Experts maintain that the political ad landscape is fraught with potential AI-generated peril due to the lack of federal rules for the use of AI-generated content in political campaigns.