The article explores the cautious but growing interest in generative AI among enterprise buyers. While vendors hype up the potential of generative AI, large companies remain careful with their investments in this technology. Many companies are under pressure to operate more efficiently, and generative AI has the potential to facilitate this, but it also comes with its own costs. Despite the enthusiasm around generative AI, many CIOs are proceeding cautiously, with most still in the evaluation or proof of concept phase. Implementing generative AI requires setting up structured processes, governance, and infrastructure to ensure success.