Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance
In a recent report by BrightEdge, the AI-first search engine Perplexity is gaining traction by showing promising referral traffic growth and relevant search results. Despite concerns about the impact of AI on SEO efforts, the study indicates that Perplexity is effectively directing traffic to brand websites. Perplexity’s success is viewed as a potential threat […]