With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
Pfizer, the renowned pharmaceutical giant, has introduced a cutting-edge AI platform named “Charlie,” paying homage to the company’s co-founder Charles Pfizer. This innovative platform marks a significant milestone as Pfizer delves into enhancing content supply chains and reshaping its marketing landscape. “Charlie” is currently being integrated into Pfizer’s marketing organization, involving hundreds of staffers in […]
