The use of AI in advertising is raising concerns and sparking regulatory discussions across the United States. The issue gained attention after incidents such as Florida Governor Ron DeSantis utilizing AI-generated images of former President Donald Trump in a political ad, prompting calls for guidelines on AI usage in advertising. In response, state lawmakers in […]
Disney has unveiled, “Disney’s Magic Words,” an AI-powered tool set to revolutionize advertising on Disney+ and Hulu. This technology harnesses the power of AI and machine learning to analyze scenes across Disney’s vast content library. By tagging scenes with metadata encompassing content details, brands, imagery, and mood, the tool enables advertisers to craft targeted ads […]
Google has integrated its multimodal large language models, known as Gemini, into the Google Ads platform to enhance the conversational experience and simplify the creation and scaling of Search ad campaigns. The new chat-based tool uses generative AI to suggest ad content and images tailored to the campaign, with advertisers having the final approval before […]
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