Tag: Advertising

Disney unveils AI-powered ad tool for tailored streaming commercials

Disney has unveiled, “Disney’s Magic Words,” an AI-powered tool set to revolutionize advertising on Disney+ and Hulu. This technology harnesses the power of AI and machine learning to analyze scenes across Disney’s vast content library. By tagging scenes with metadata encompassing content details, brands, imagery, and mood, the tool enables advertisers to craft targeted ads […]

Google’s new Gemini-powered conversational tool helps advertisers quickly build Search campaigns

Google has integrated its multimodal large language models, known as Gemini, into the Google Ads platform to enhance the conversational experience and simplify the creation and scaling of Search ad campaigns. The new chat-based tool uses generative AI to suggest ad content and images tailored to the campaign, with advertisers having the final approval before […]

©2023 The Horizon