Nvidia CEO: Soon There’ll Be Games Where AI Generates “Every Pixel”

The integration of artificial intelligence (AI) in the realm of video game development has garnered a mix of anticipation and apprehension. Game studios are leveraging AI to streamline production processes and enhance efficiency, as noted in a recent report from Unity, a prominent game engine developer. The potential for AI to revolutionize the creation of […]

March 23, 2024

EA CEO called generative AI a ‘billion dollar opportunity’ in gaming

EA CEO Andrew Wilson foresees generative AI revolutionizing the gaming industry in the next five years, enabling deeper and more immersive experiences for players. Speaking at a conference, Wilson highlighted the technology’s potential to streamline content creation, leading to significant audience expansion. Wilson emphasized EA’s embrace of generative AI, countering fears of job displacement […]

March 9, 2024

Google DeepMind’s new generative model makes Super Mario–like games from scratch

Researchers at Google DeepMind have developed a cutting-edge artificial intelligence called Genie that has the ability to create video games by learning from visual data alone, a significant advancement in the field. Unlike previous models that required input actions and button presses alongside video footage to be trained, Genie was trained solely on 30,000 hours […]

February 29, 2024

New Square Enix president pledges “aggressive” AI push in 2024

Square Enix, the Japanese publisher, is delving into generative AI, aiming to leverage its potential for both game development and internal processes. The company’s president, Takashi Kiryu, highlighted the applicability of generative AI beyond text and emphasized the potential to reshape content creation and programming processes. Additionally, Square Enix plans to aggressively apply AI and […]